Parley Golf Centre, which is investing £250,000 to become the finest practice facility in the region, has opened a new golf shop as part of the development.
The Golf Store is being run by professional Andrew Pakes and is enticing customers with up to 50 per cent off all clothing, shoes and clubs.
PGA Professional Andrew has spent the last 26 years in Europe, coaching some of the top players in Germany and Denmark.
There he developed retail outlets under the Golf Store brand and on returning to the UK found the perfect home at Parley.
The centre aims to open its newly orientated course and practice areas next year, but the present course and facilities are remaining open.
Andrew, who also built at €1m 9-hole Academy course in Vejen, Denmark, said: “As well as selling equipment and clothing I can offer expert, impartial advice and tuition to all levels.
“The shop sells everything a golfer needs and as an introductory offer I’m offering huge discounts for the foreseeable future.”
Andrew was a member of Ferndown Golf Club for 12 years before turning pro in 1983.
After short stints at Meyrick Park, Queens Park and Sherborne golf clubs he moved to Germany and subsequently to Denmark.
He added: “My market and speciality is the beginner and ‘growing’ golfer market, but I have stock for all levels.
“There really is a buzz around Parley and there is nothing else like it around here.
“The driving range is popular especially with its two robots cutting the grass and collecting the balls, and when the new facilities open there will be even more interest.
“There is also a café-bar and a golf simulator so that even fair weather golfers can enjoy Parley all year round.
“When I was looking to relocate to this area I came to Parley and realised it was exactly the right place to open the Golf Store.”